VIDEO TRANSCRIPT: Coffee prices are on the rise across the nation
Anna McCusker: Over 60% of Americans drink coffee every single day, at national chains or local coffee shops.
Matt Godard: I like coffee because it brings people together.
McCusker: Matt Godard is the owner of Café Kubal, a coffee roaster with six locations around Syracuse. He says coffee is all about community.
Godard: It’s a segment of time where people can share a little bliss, wake up a little more, and that’s invaluable in my mind
McCusker: The International Coffee Organization states that coffee prices have nearly tripled, so whether it’s for the caffeine fix or the atmosphere, customers and business owners are paying extra.
Samantah Cotterill: Oh my gosh, I just know it was a lot less!
McCusker: Between extreme weather, increased demand and import tarriffs, the Wall Street Journal reports that coffee prices are the highest they’ve been in almost 50 years. Like many, Samantha Cotterill is finding ways to keep her favorite drink in her daily routine.
Cotterill: It definitely takes budgeting of this cup of coffee. How much is it worth for me to sacrifice something else so that I can continue to enjoy my cappuccino?
McCusker: Coffee roasters like Godard are finding creative ways to adapt to the new market.
Godard: We pivoted, and I just launched a new website. So, we’re doing home deliveries and subscriptions for our beans now.
McCusker: But, economic struggles or not, he isn’t worried about the future of coffee.
Godard: It’s been a thing we do as human beings for well over a thousand years, so I don’t think we are going to stop.
McCusker: In Syracuse, Anna McCusker, NCC News.
SYRACUSE, N.Y. (NCC News) — The daily morning cup of coffee may be costing customers a bit more lately.
More than 60% of Americans drink coffee every day, according to the National Coffee Association, but coffee prices are the highest they’ve been in almost 50 years. The Wall Street Journal reported that the bump in price is due to extreme weather, increased demand, and import tariffs, putting financial pressure on coffee customers and business owners alike.
Matt Godard, is the owner of Café Kubal, a coffee roastery with six locations around Syracuse, said that even with the rise in prices, his stores remain focused on the community aspect of coffee.
“It’s a segment of time where people can share a little bliss, wake up a little more, and that’s invaluable in my mind,” he said.
The International Coffee Organization released a report that said coffee prices have nearly tripled since the 1970s.
Syracuse resident Samantha Cotterill often gets her daily coffee at Café Kubal. Like many, Cotterill said she has noticed the prices rising, but is finding ways to keep her favorite drink in her daily routine.
“It definitely takes budgeting of this cup of coffee,” Cotterill said. “How much is it worth for me to sacrifice something else so that I can continue to enjoy my cappuccino?”
Coffee roasters like Godard are finding creative ways to adapt to the new market. Café Kubal is adding new services to combat the price surge.
“We pivoted, and I just launched a new website, so we’re doing home deliveries and subscriptions for our beans now,” Godard said.
Despite the economic challenges, Godard said he isn’t worried about the future of coffee.
“It’s been a thing we do as human beings for well over a thousand years, so I don’t think we are going to stop.”